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First-of-the-Month News: April 1, 2018

Following are the marketing-related news, articles, and blog posts that I found most interesting on this first day of the month. Strong social media strategy – when planning your social advertising campaigns, structure it with the following elements: community growth (with a targeted audience that’s interested in your brand), engagement (focus advertising spend on content that’s doing…

Image: News

First-of-the-Month News: March 1, 2018

Following are the marketing-related news, articles, and blog posts that I found most interesting on this first day of the month. Content marketing: establish thought leadership – process includes: conducting content experiments for data-driven insights, monthly Agile marketing sprints, Asana content marketing sprint boards, daily scrums in Google Hangouts, and logging tasks via Slack (source: Content Marketing Institute)…

Image: News

First-of-the-Month News: February 1, 2018

Following are the marketing-related news, articles, and blog posts that I found most interesting on this first day of the month. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structured content – content marketers should consider creating content in unformatted…

Image: Nick Heil's "Dark Summit" book

Nick Heil: “Dark Summit”

In his book Dark Summit, Nick Heil described the events of the controversial 2006 Mount Everest climbing season, when 11 people died on the mountain. An experienced mountain climber, skiing and climbing instructor, and outdoor writer, Heil interviewed both the principals involved (those who survived) and those on the periphery (some of whom contributed to…

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